Malala: Your guide to Creativity, Storytelling and Innovation for Social Impact
My name is Maria Adelaida Aristizabal Munoz,
but you can call me Malala
Founder of two NGOs in Colombia, Professor of innovation for purpose-driven businesses, and Chair of the Community Committee at JTI London.
Creativity and Purpose
I help people reconnect with their innate creativity, develop their storytelling skills, discover their purpose, and turn it into action through Design Thinking. Together, we create a domino effect of positive transformation in the world.
10 Workshops facilitated on Creativity and/or Storytelling
50 people have joined
Intuitive Artist (@malalartflow)
Social Enterprises
I promote the evolution toward purpose-driven companies: organizations that integrate social and environmental impact at the heart of their business model (e.g., B Corps). This revolution represents a new business paradigm in which success is measured by the value we create for society, beyond profit.
Founder of 2 NGOs
Professor at Universidad de la Sabana
Master in Social Innovation from Universidad de Salamanca
Experience
Chair of Putney Community Committee
JTI UK
Jan 2025 - Current
I lead a dedicated team committed to driving meaningful impact through our community investment initiatives. Our work focuses on volunteering, fundraising, and payroll giving. Together, we support vital causes such as homelessness, domestic abuse survivors, and combating isolation among the elderly.
Professor for Master’s programs, “Innovation for Social Purpose Enterprises”
Universidad de la Sabana
Jul 2024 - Current
Professor for Master’s programs at the Faculty of Engineering, Universidad de La Sabana. I teach the elective course “Innovation for Social Purpose Enterprises,” focusing on empowering students to design innovative solutions that drive both social impact and sustainable business practices.
Founder
Arca Luminosa & Nave Eureka Foundations
Junio 2017 - Current
Arca Luminosa
The vision of Arca Luminosa is to transform the reality of stray animals over the next decade by reducing overpopulation, abuse, and pet abandonment. We created the innovative COLLAR OF LIFE, a reflective collar that increases the visibility of stray dogs and helps prevent accidents. Our work emphasizes education, fostering a collective culture of respect and love for animals—especially among younger generations—and creating lasting change from the roots of society.
Nave Eureka
The vision of Nave Eureka is to help close the inequality gap in Colombia from the ground up, using education as a powerful tool for social transformation. Through our ASTRONAUT SCHOLARSHIPS, we offer curious and motivated low-income youth the opportunity to access higher education, empowering them to transform their own lives and those of future generations.
Professor of the course “We Are All Animal Rescuers”
Universidad Nacional de Colombia
Jun 2021 - Oct 2021
Designed and facilitated a 2-hour training program on responsible stray animal rescue, empowering more than 240 students with practical knowledge and tools. Delivered in partnership with Sacúdete UNLab 4.0 and the Colombian Presidential Youth Advisory Program.
Education
Master in Social Innovation and Solidarity Economy
Universidad de Salamanca
2021 - 2024
Creativity and innovation applied to the design, implementation and leadership of sustainable, high-impact solidarity-based economic initiatives
Master in Engineering Management
Universida de la Sabana
2016 - 2018
Strategic and managerial skills to design, implement and lead innovative, high-impact technological and engineering projects with sustainable organizational and societal value
Chemical Engineer Bachelor
Universidad de la Sabana
2011 - 2015
