Malala: Your guide to Creativity, Storytelling and Innovation for Social Impact
My name is Maria Adelaida Aristizabal Munoz,
but you can call me Malala
About me, myself and I
3 years as a Professor and Workshop facilitator,
9 years as Social Entrepreneur and Founder,
12 years as a Manager in the Corporate world and
32 years of loving every dog that has crossed my path.
Where to find me
Let’s work together
I’m available at:
The one who changed my life —and my professional path— was not a person, but a dog.
When my dog Noa passed away, my world collapsed. I could only move forward by making her a promise: one day I would create a foundation to help stray animals: El Arca de Noa.
Today, that promise is a reality, far greater than I ever dreamed: Arca Luminosa.
Noa connected me with PURPOSE, which has since become my compass in everything I do. Arca Luminosa became my school, where I discovered the power of bringing good wills together. And my vision expanded with Nave Eureka, a foundation that transforms second-hand books into scholarships.
The seed we planted has generated a ripple effect: over 300 stray animals rescued, more than 600 volunteers mobilized, over 10 vulnerable young people awarded scholarships, and hundreds of books sold to fund education.
Founder of two NGOs in Colombia, Professor of innovation for purpose-driven businesses, and Chair of the Community Committee at JTI London.
Creativity and Purpose
I connect people with their innate creativity, help them identify their purpose and how they can contribute to it, creating a domino effect of transformative force for the world.
10 Workshops facilitated on Creativity and/or Storytelling
50 people have joined
Intuitive Artist (@malalartflow)
Social Enterprises
I believe in and lead the revolution of purpose-driven companies: the awakening of consumers to demand a genuine “why”, one that transforms the world beyond the mere pursuit of profit.
Founder of 2 NGOs
Professor at Universidad de la Sabana
Master in Social Innovation from Universidad de Salamanca
Experience
Chair of Putney Community Committee
JTI UK
Jan 2025 - Current
I lead a dedicated team committed to driving meaningful impact through our community investment initiatives. Our work focuses on volunteering, fundraising, and payroll giving. Together, we support vital causes such as homelessness, domestic abuse survivors, and combating isolation among the elderly.
Professor for Master’s programs, “Innovation for Social Purpose Enterprises”
Universidad de la Sabana
Jul 2024 - Current
Professor for Master’s programs at the Faculty of Engineering, Universidad de La Sabana. I teach the elective course “Innovation for Social Purpose Enterprises,” focusing on empowering students to design innovative solutions that drive both social impact and sustainable business practices.
Founder
Arca Luminosa & Nave Eureka Foundations
Junio 2017 - Current
The vision of Arca Luminosa is to transform the current reality over the next 10 years by reducing overpopulation, animal abuse, and pet abandonment, while fostering a collective awareness of respect and love for animals, particularly among younger generations, creating change from the roots of society.
The vision of Nave Eureka is to help close the inequality gap in Colombia from the roots; education as a tool for transforming our society. Through our ASTRONAUT SCHOLARSHIPS, we offer the opportunity for low-income youth, characterized by their curiosity and willingness to study, to access higher education, and tranform their history and those of generations to come.
Education
Master in Social Innovation and Solidarity Economy
Universidad de Salamanca
2021 - 2024
Creativity and innovation applied to the design, implementation and leadership of sustainable, high-impact solidarity-based economic initiatives
Master in Engineering Management
Universida de la Sabana
2016 - 2018
Strategic and managerial skills to design, implement and lead innovative, high-impact technological and engineering projects with sustainable organizational and societal value

